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Project 1 -Red Tape

Red Chief – A Brand known world wide

To celebrate the brand’s commitment to Real Leather through the creation of a new design standard in outdoor retailing, Red Chief store features innovative fixturing, architectural environment and provocative communication. The bold use of Red Chief branding vocabulary and its highly recognizable logo immediately create a sense of energy, dominance and authority to the entering consumer.


Landscape scale photography gathered through the company production setup shows the customer the Leather processing and resourcing to creation of final product in a very immersive way.

This highly site focused “collection” creates a retail presence through the use of proprietary and highly identifiable branding components, making store unique and highly synergistic in the ways in which it brings the brand to life.