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Project 4 -First Cry

Big Store for the Little one

Once the brand decided to open up there 2nd outlet in Pune, Q Retail did the job on selection of location to design adaptation keeping the brand essence in place.


Mother being the prime customer for store, how do try and display all with their reach of convenience of what they’d like to see or buy?

The store reflects a “conceal and reveal” perspective – a peek-a-boo look at patterns reflected in mirrors and finishes that reveal that everything is not evident at first glance. Shoppers enter the store through coloured patterned light projected on the ceiling and fixture to bring a very light theme